In today’s digital age, maintaining a strong online presence is crucial for the success of any business. If you’re a multi-business owner looking to leverage social media for promotion, this guide is for you. Below, we outline popular social media platforms, suggest the optimal account type for promoting multiple businesses, and provide direct links to get you started.
1. Facebook
- Recommended Account Type for Multiple Businesses: Business Account (Create separate Business Pages for each, managed under one Facebook Profile)
- Why: Detailed analytics, advertising capabilities, and the ability to manage multiple pages.
- Open a Facebook Business Page: https://www.facebook.com/pages/create/
- Tip: Use Facebook’s “Roles” feature to manage access for each business page with different team members.
2. Instagram
- Recommended Account Type for Multiple Businesses: Business Account (Utilize Instagram’s “Multiple Profiles” feature for personal accounts, but for businesses, create separate Business Profiles if distinct, or one with categorized content if closely related)
- Why: Access to Instagram Insights, advertising, and shopping features.
- Convert to/ Open an Instagram Business Account: https://www.instagram.com/ (Sign up or convert an existing account through Settings)
- Tip: If businesses are closely related, use Instagram’s “IGTV”, “Reels”, and “Stories” to segment content.
3. X/Twitter
- Recommended Account Type for Multiple Businesses: Separate Personal/Professional Accounts for each (or one with clear branding if closely intertwined)
- Why: Twitter’s character limit and fast-paced nature make separate accounts more manageable for distinct branding.
- Open a Twitter Account: https://twitter.com/i/join
- Tip: Use Twitter Lists to keep track of and engage with each business’s unique audience.
4. LinkedIn
- Recommended Account Type for Multiple Businesses: Company Pages (Separate for each business) managed from one LinkedIn Profile
- Why: Professional networking, detailed company profiles, and targeted advertising.
- Create a LinkedIn Company Page: https://www.linkedin.com/company/add
- Tip: Utilize LinkedIn’s “Products & Services” section to highlight each company’s unique offerings.
5. YouTube
- Recommended Account Type for Multiple Businesses: Single YouTube Channel with Playlists for each business (or separate channels if content is vastly different)
- Why: Management simplicity and potential for cross-promotion.
- Open a YouTube Channel (Business Branding): https://www.youtube.com/signup (Ensure you’re signed in with your desired Google Account)
- Tip: Clearly title playlists and use YouTube’s description section to direct viewers to specific business content.
6. TikTok
- Recommended Account Type for Multiple Businesses: Business Account (Separate accounts for distinct businesses, or one with categorized content for related ventures)
- Why: Access to TikTok Ads Manager and Analytics.
- Open a TikTok Business Account: https://www.tiktok.com/business/
- Tip: Leverage TikTok’s “Reaction” and “Duet” features for interactive, cross-business content.
7. Pinterest
- Recommended Account Type for Multiple Businesses: Business Account (Separate accounts for distinctly different businesses, or leverage Boards for related ventures)
- Why: Rich Pins, Analytics, and Shopping Ads.
- Open a Pinterest Business Account: https://business.pinterest.com/
- Tip: Utilize Pinterest’s board and category system to organize content for multiple related businesses.
Other Popular Social Medias & Suggestions
- Reddit | Separate Subreddits for each | https://www.redditinc.com/ | Engage authentically with each community.
- Discord | Server per Business (for community building) | https://discord.com/ | Use Roles for member management.
- Tumblr | Separate Blogs for distinct businesses | https://www.tumblr.com/ | Leverage Tags for discoverability.
Unified Management Tips for Multiple Businesses Across Platforms:
- Content Calendar: Plan and schedule content across all platforms using tools like Hootsuite, Buffer, or Trello.
- Branding Consistency: Ensure logos, color schemes, and tones are consistent across all business profiles.
- Team Access: Grant appropriate access levels to team members for each platform/account.
- Analytics Tracking: Monitor performance regularly to adjust your strategy.
- Customer Service: Respond promptly to inquiries across all platforms.
Embark on your multi-business social media journey today! Click the links above to set up your accounts, and don’t hesitate to reach out in the comments with your social media management successes or challenges.